How to get results while your sleeping by automating your marketing activity

Digital transformation has changed nearly every aspect of how we conduct business including how we perform marketing Digital marketing enables companies of all sizes to reach an enormous audience cost-effectively But that’s not all With advances in marketing technology known as martech marketing campaign success and the different digital elements that comprise the campaign are testable trackab measurabl and changeable. Martech also allows you to influence prospects track the buyer journey in the marketing funnel and measure ROI (return on investment).

Martech tools as I learned in CXL institute automate and streamline the digital marketing process from asset creation and testing to deployment and monitoring. They enable you to look at the entire customer journey along the marketing funnel, identify lost opportunities and funnel problems that result in fewer sales, and make modifications to boost customer engagement and conversions. Ultimately, martech provides tools to execute and scale marketing efforts more quickly and smoothly, often using fewer marketing resources.

As the number of martech tools grows, so does the need for system management and integration, such as an integrated martech stack where apps share data with a shared record system. We’ll cover this in more detail later in this guide.

Benefits of impleminting martech inside your product

• Increased marketing efficiency: Automating and streamlining digital marketing efforts makes it possible to easily manage multiple marketing channels and improve your marketing team’s productivity.
• Generate more and better-qualified leads: Lead generation is a crucial first step to an effective marketing campaign. Use martech tools that support digital ads, email marketing, search engine marketing, and more to create lead generation.
• A multichannel view of prospect behavior: With the proliferation of digital channels and devices, marketing automation platforms that provide a multichannel view of how prospects behave as they move through the marketing funnel toward conversion are useful.
• Better alignment on goals (marketing and sales): Objective data derived from martech tools encourages sales and marketing to collaborate and determine how to best use what’s working and modify what isn’t.
• Improved conversion and better ROI: Martech includes tools that support A/B testing incrementality testing remarketing upselling other marketing efforts designed to drive conversions and improve ROI.

Marketing technology is exciting, but stick to essential tools and only add new technology when you’re ready to use it Companies with expertise and history using martech may eventually build a complete martech stack to address every marketing funnel stage, but if you’re a beginner, keep it simple. Creating the optimal martech stack for your business comes down to understanding your most pressing goals, the extent of your digital asset management requirements, and where you can potentially improve your ROI. Once you know these things, you can determine which martech tools will support your goals.

Tools that Martech can Include:

• CMS: Content management software technology such as WordPress,
• Ghost Joomla and Wix enables you to build, edit, manage your website and quickly add, edit, and remove pages or sections.
• Advertising: Digital advertising martech includes but is not limited to Google Ads, Bing Ads now called Microsoft Advertising, and YouTube ads.
• Social media: Martech tools support streamlined social media management, including automated scheduling, statistics, reporting, and enable marketing teams to collaborate on social media efforts.
• Conversion: Conversion rate optimization (CRO) tools that focus on visitor behavior on your website, first-time visitor conversions, and return visitor conversions which help you increase conversion goals.
• Email: The latest Martech aimed at email marketers provides more flexibility, more features, such as automated trigger-based emails and premier email analytics.
• Customer Service: Customers and prospects are savvier and demand more today from the brands they choose. Martech supports more personalized engagement and customized buyer experience.
• Analytics: Martech tools collect, measure, and analyze digital advertising data so you can understand the impact of marketing activities and maximize ROI.
• CRM: Customer relationship management technology brings marketing, sales, and customer support activities together on one platform. ‍
• Automation software: Marketing automation supports repetitive marketing tasks that nurture sales leads and prospects, and personalize marketing messages and content

The martech landscape will continue to evolve due to technological advances, increased data privacy regulations, and changes in customer buying behavior and expectations. Below we’ve highlighted three areas to watch.

• Customer data platforms (CDP): CDPs claim to bring together all customer data to create unified customer profiles accessible to other systems. Although it’s challenging to find one that indeed does it all today, companies such as Salesforce, Oracle, Adobe, and others are growing and evolving their CDP platforms, adding AI and machine learning to expand their capabilities.
• Immersive and experiential marketing: Expect these marketing tactics to evolve and expand, although in-person events have been brought to a halt in 2020 due to the pandemic. Experiential marketing brings consumers into the story, and centers on fostering a personal interaction with consumers via a memorable, face-to-face experience. Look for innovation to include more immersive, virtual experiences using 3D augmented reality and virtual reality technology, and new ways to leverage 5G mobile networks designed to connect virtually everything and everyone.

MarTech has grown to impact every part of the business as companies move toward viewing customer experience as a continual journey from marketing, sales, and delivery to servicing and repeat-selling. Companies like HubSpot started as an email automation tool. However, they evolved into a powerful MarTech platform spanning across CRM, Marketing, Sales, and Service modules. A key thing for CMOs is to understand that while backend integration of touchpoints is essential, providing a seamless and unified front-end experience to customers is critical.

While all this sounds great, I want to taper off with a note of caution. As part of some great self-experiments, today’s marketers and sales teams are purchasing several point solutions and attempting to piece them together to build their homegrown franken-stack (a term inspired by Frankenstein, who had hoped his creation would benefit all of the humanity but resulted otherwise!). While made with the best intentions, each of these point solutions has its objectives that may not align with different enterprises’ business metrics. Do spend enough time crafting your own MarTech strategy using internal and external resources so that it is built to scale and last, just like your business!